Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. Even though they are often confused and many times used interchangeably, they are quite different. Understanding the difference between customer loyalty and brand loyalty will significantly boost your retention rates. According to Fundera, studies have shown that 43% of customers spend more
We bet you know that about 55 percent of global web traffic comes from mobiles today. Users spend 70 percent of the total digital media time on smartphones, and it’s not only for online shopping and social media: People read news, watch educational and video content, and follow their favorite blogs on mobiles. What does
Usually, when you ask people about what mobile app they use the most, you’ll find that answers gravitate towards social network apps, chat apps, or even fitness apps. However, there are some really weird mobile apps (and online stores) out there that beg the question: who on earth installs this kind of thing and why?!
How do you monetize and what mobile app monetization strategy should you add into your app?
As of August 1, 2021, Google announced new changes in the development and launching of apps in the Google Play Store. Popular APK format will be changed for AAB format which has been used for a while, as it was introduced in Android 9 back in 2018. This article will cover the most important features
Mobile devices are reshaping the world as we know, gradually transforming our lives, daily behaviors, and how we do business with banks. Together with the evolution of mobile technologies, customers also evolved, pushing banks to be more consumer-driven.
The cannabis industry has seen a massive exponential rise over the past few years. There is no indication of how the market will continue to grow but many predict that by 2027 the overall sales will reach $47 billion. It sounds like easy money, but the reality is totally different. The industry is a gold
Mobile app stores have become the number one channel for distributing apps. Some app stores are more successful than others and generally have massively developed over the years. Observing their growth or decline through time gives an insight into the constant expansion of mobile app builders in the IT industry. While some thrive more and
The cannabis business has been at the center of attention recently as more and more states legalized cannabis. Since legalization in 2014, Colorado’s regulated cannabis industry sales have reached about $6 billion. According to current trends, sales might reach $47 billion by 2027. Today, recreational marijuana is legal in 11 states, while medical cannabis is
We live in a world where shopping has become a leisure activity. Research has found that about 76% of British people would rather go shopping than do anything else. That is great news for the stores and brands. It means they can easily implement brand loyalty programs to increase their sales. Let’s be honest, we
When starting a massive project such as app development, you know a lot is ahead of you. What happens then? Some become rich, or popular, or both… while others stay with zero or an insignificant number of downloads in the app store. All your effort, time, money, all can be in vain if you make
Pots are a hot topic even for those who don’t smoke. In recent years, the legalization of both recreational and medical marijuana in certain states opened up a new market for adventurous entrepreneurs. As the industry is still in its inflationary phase, its future is uncertain. Nevertheless, forward-thinking and innovative individuals will set themselves apart
Gone are the days when education was carried out in classrooms only. The school desks have been partly replaced by smartphones as more and more students switch to the on-demand education apps that technology offers. With a free schedule, the ability to plan education around the personal schedule, and the ability to repeat a lesson
It is not easy to handle the competition in the Google Play Store. Hundreds of similar apps are out there battling for the spotlight. If you’re wondering is there any way to get your app at the top of the page, there are some good app store optimization strategies you can utilize to harvest the
If you are one of those people who likes to have things organized at all times, you’re in for fun reading. In this article, we are going to provide an overview of the Android app category on Google Play based on the number of apps they have. There are roughly 50 app categories on Google
It may seem unbelievable, but one word can determine the success of your app or product. The promotion, especially online, depends on the keywords that put your app into the corresponding categories. The Google Play category you choose must be relevant for your app but also not too competitive as you want your app to
We have come a long way when music is in question. Nowadays, the possibilities are countless. Whether you prefer watching music videos, listening to the radio, streaming the music, or if you like vinyl, all are cool. You do you! After all, music is proven to be the most popular and effective way to reduce
A few months ago we created a thorough, beginner-friendly app marketing guide to help you promote your app and achieve a level of sustainable business marketing. This guide is for anyone who has created an app (or is planning to) and is unsure how to target their users. It contains five chapters: Tools to get
Surely numerous app notifications come to your phone throughout the day. Of course, not all of them are direct messages from your friends. Apps like to communicate with their users by sending them so-called push notifications. The newer marketing strategy includes them based on the principle of permission. Users can turn them off, but before
Yup, you heard right – promote your app offline! We are all constantly connected through our mobile phones; social media feeds are our information pit stops, and the emails filling up our inboxes are everything we ever wanted and more. It’s so easy to get heard in the online world, but what about offline? How
Every app, program, or product has started as an idea. A spontaneous moment of inspiration and the idea is here. The question that arises now is how to start implementing it and how to come up with that final product? You started creating but things do not go according to plan? Stop right there and
Users tend to judge apps based on their icon designs. A well-designed app icon serves as an indicator of high quality and helps to convey the message of professionalism. The first impression matters and your app logo needs to be appealing and transparent enough for the potential user to reach for it and download it.
The road from an idea to its realization is long and paved with numerous difficulties. Nevertheless, with a little luck, a good idea will often pay off, especially if we’re talking about some kind of technological innovation. After all, we’re living in a high-tech, interactive, mobile era. Here are some examples of good and essentially
Technology nowadays has become an irreplaceable factor in everyday life. No matter whether you are at work, on the street, at school, home, or walking in nature, that notification sound interrupts you quite often, right? Today, there is an app for everything and anything and it is true, apps surely do make our lives easier
App maker When designing a new version of our app maker, we thought about ways in which we can get closer to our customers, how to make it easier for them to create mobile apps, and bring the tech world a bit closer to them. Shoutem v5 app maker at a glance What could be
Building a mobile app from scratch can be overwhelming, especially if you are doing it for the first time. You may be wondering how to start building a mobile app, will it be as you imagined and how much time do you need for all the making. There are lots to do. First, you need to
In the past few years, environmentalism is not showing signs of slowing down. The number of individuals, corporations, and governments that are jumping on a “green train” grows at the fast pace.
App updates are great for both app users and apps – updates mean that developers are always working on improving the app, keeping in mind a better customer experience with each update.
What is Mobile App Development? Development Process Explained Statista Research Department just published worldwide mobile app revenues from 2014 to 2023. In 2018, app revenue was over $365 billion (USD) — by 2023, those numbers are expected to top $935 billion. Just look! Meanwhile, with these statistics in mind, countless mobile apps are released daily
What features should a perfect restaurant mobile app have? We bring you 5 essential features for boosting the restaurant business in the mobile era. Due to the increasing concentration of people in their homes because of the lockdown and the closure of restaurants, food ordering apps experienced a boom. Many restaurants closed due to unprofitability,
